Stand with Kashmir was founded in February 2019 by a small group of diaspora young professionals and students from occupied Kashmir, mostly based in the US. We felt that the dominant discourse on Kashmir in the media, policy and educational spaces, as well as the international community overlooked Kashmiri voices and aspirations. A few days before August 5th, 2019, when India initiated its project of settler-colonialism in Kashmir, SWK began the #redforkashmir and #standwithkashmir campaign. This precipitated the worldwide grassroots solidarity movement for Kashmir, especially in light of the restrictions on communication that India imposed on Kashmir. This included organizing multiple protests around the world, conducting political advocacy with elected officials, and hosting educational events. Since then, our work has moved into other arenas, through a series of targeted campaigns, all directed towards raising awareness of India’s occupation in Kashmir; India’s ongoing policy of incremental genocide and its burgeoning settler-colonial project; and the resilience of the Kashmiri people and their struggle for justice, freedom, and liberation. Although we are steered by the Kashmiri diaspora, our volunteers and supporters are of diverse national, religious, and ethnic backgrounds.